Topic: Chilled supermarket meals

[prawnsalad]

I was recently trying to remember exactly when supermarkets began selling own brand chilled BIR meals when I realised that was the only time I?d had one.

Roughly around 2000 Tesco were touting their range as virtually identical to that of local TAs which I didn?t think would catch on as they were / are not exactly cheap, yet assumed they would be created in the same way restaurants used.

Having now eaten a Tesco Saag Aloo 300G and Sainsbury's King Prawn Masala 400g I can honestly say I couldn?t detect any trace of BIR in either of them, if fact the Saag Aloo was worse than self-attempts I?ve thrown away.

What?s curious is that these two leading supermarkets with considerable spending power and other resources have either consistently chosen the wrong people to develop their lines or that they?re in exactly the same boat we are.